About Us

How did it begin?

You network to create; to create contacts, relationships, business and hopefully a better you. I believe you need a creative – not a restrictive – setting to do that. The more creative you are the more contacts, relationships, and business you create. Most networking events are highly structured. They are restrictive, not creative. After twenty years of networking, I recognized there was a need for a fresher approach. The membership growth and positive feedback about Cross Coaching™ proves that I am providing that need.

Cross Coaching™ creates a space that encourages attendees to be present, not simply present. Where the ‘spiel’ has no appeal; the elevator speech no reach and the script that’s canned is banned. This is a networking event that is worth the drive because it makes your mind come alive! Members don’t sit through a predictable format; with predictable pitches and self-promoting content, delivered by predictably unprepared members, passing predictably weak, required, referrals.

Yes, over the years, many networking events I attended generated business, friends and opened doors I may not have known existed. Yes, I knew I should network to improve my net worth. But, I shouldn’t expect the networking event to do my work for me. To just show up, prepared with my commercial, mentally disengage while others shared theirs, and then hope I could garner some business while wondering how I could possibly refer business to others.

Cross Coaching™ expects the experience of other members be shared, so that who they are, not just what they do, creates a space or community of mutual benefit, not forced or manipulated by format but instead encouraged by debate. Some members have created success, some are striving to. I have learned that the former are often willing to share how they did it with the latter and literally coach each other across the table. That’s how Cross Coaching™ began.

Cross Coaching™ is a creative – not limited or restrictive – networking space (it is limited to 20 members). It allows you to choose how to present your ‘self’ and connect with others at deeper, more meaningful, levels. When you care about the content you contribute you connect better with the contacts you make. You make a difference by your contribution, by developing yourself, others present, and embrace the difference the contribution other members make to you. No fluff, or forced facades hidden behind an elevator speech. This is a reality show – where the real creative you is revealed. The you that others trust enough to want to create a relationship with.

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